Jordan introduces online specialist program


The Jordan Tourism Board plans to roll out JTB Academy, an online certification program for tour operators and travel agents selling Jordan.

Nayef Al Fayez, the tourism board's managing director, told attendees at the third annual Jordan Travel Mart this week that the program would soon debut at in an English version, with iterations in Spanish, Chinese and other languages to come in later stages.

The site will comprise four educational modules: why to travel to Jordan, how to get to Jordan, what to do in Jordan and how to sell Jordan.

Operators and agents who pass the online final exam after completing the modules will be certified as Jordan Experts.

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