NEW YORK -- The Kenya Tourist Board launched a Kenya Authorized
Travel Specialist (KATS) program and related Web site for North
American travel agents, www.KenyaAgent.com
KATS-certified agents will receive two ICTA continuing education
Further, agents certified as Kenya master travel agent
specialists -- those KATS who have taken a minimum six-night
escorted trip to Kenya -- will receive consumer referrals from the
Kenya Tourist Board's toll-free consumer hotline at (866)
The Kenya Tourist Board will offer the first study trip in the
second half of this year.
"The timing of the campaign coincides with increased interest in
Africa as a tourist destination," according to Hank Todd, vice
president, Carlson Destination Marketing Services, Minneapolis,
which markets Kenya in the U.S.
Kenya had 48,304 U.S. arrivals in 2000 and 42,613 last year.
Tour operators have seen a rebound in bookings to Africa since
January, Todd said, and U.S. arrivals are expected to exceed 2000
numbers this year.
In related news, Carlson Destination Marketing Services recently
appointed Joan Bohan as Kenya sales and marketing specialist for
the Northeast in the company's New York office, which opened last
Prior to this position, Bohan was business development manager
at the New York office of Globus & Cosmos.