HONOLULU -- The Kodak Hula Show, a Waikiki tradition for more than
60 years, will end June 30 unless a new sponsor can be found.
Eastman Kodak Co., citing economic reasons for pulling out as
the show's sponsor, offered to lead an effort to find a new backer.
"Our corporate strategy for marketing programs changes to meet
economic needs. This approach has led to a shift in the level of
sponsorships we are involved in, including destinations such as
Hawaii," Jerry Wallner, the company's director of corporate
Hawaii's longest-running show, always with free admission,
attracts around 150,000 visitors a year. With 40 dancers and
musicians, it is held year-round, Tuesdays through Thursdays, from
10 a.m. to 11:15 a.m. on the grounds of the Waikiki Shell at
The show was started in 1937 on Waikiki Beach by a Kodak
executive to sell more film (hula events had been held at night,
and film speeds were slow).
In an interview, Honolulu city councilwoman Rene Mansho
suggested that the show be brought to the Aloha Tower Marketplace
to greet cruise ships. She said Kodak, which foots the total bill
for the show, would have fewer expenses if it were held at the
Aloha Tower Marketplace.