LAS VEGAS -- The Las Vegas Convention and Visitors Authority has
targeted Portland, Ore., and Atlanta as emerging domestic markets
and planned marketing campaigns for both cities through June.
"Both Portland and Atlanta have a strong potential customer base
and available airline flights to Las Vegas," said Rossi
Ralenkotter, LVCVA's vice president of marketing.
Elements of the campaign include the Las Vegas Ultra-Lounge
Extravaganza mobile marketing vehicle, which will make daily stops
at sporting events, shopping malls, nightclubs and other
high-visibility venues. At each stop, an Elvis impersonator and
showgirls will perform, and there will be games, giveaways and
chances to win trips to Las Vegas.
A Web site for the Ultra-Lounge Extravaganza tour has been
established at www.ultravegas.com. In addition, LVCVA will conduct
training seminars for agents and an event for meeting planners.