LAS VEGAS -- Shopping is important. Just ask the Las Vegas
Convention and Visitors Authority (LVCVA) and the Travel Industry
Association of America.
Both organizations have conducted surveys that reveal shopping
as the No. 1 activity engaged in while on vacation. The TIA study
covered the national market, whereas the LVCVA survey focused on
In addition, the LVCVA's Las Vegas Visitors Profile Study shows
that, on average, visitors spend more on shopping per person
($116.14) than on shows ($85.65) and sightseeing ($62.46).
To that end, the LVCVA and several retail establishments have
teamed to promote the collection of retailers that have set up shop
The Shop Las Vegas program includes a shopping guide --
available at participating retailers -- that highlights the city's
shopping malls, outlet shops and resort shops.
Included is a short description of each venue, store hours and
contact information as well as a Shop Las Vegas Passport card that
entitles the holder to gifts and discounts at participating
To celebrate the program, the Ultimate Las Vegas Shopping Spree
Sweepstakes was created.
The grand prize includes roundtrip air for two to Las Vegas, a
three-night hotel stay, roundtrip airport limousine transfers and a
$5,000 shopping spree at the Fashion Show mall, Fashion Outlets of
Las Vegas and Forum Shops at Caesars.
Complete rules and entry information can be obtained at www.shop.vegasfreedom.com.