NEW YORK -- La Quinta raised its first flag here earlier this
The 179-room La Quinta Inn Manhattan, located at 17 W. 32nd St.,
will be operated by Apple Core Hotels, a group of five
Manhattan-based properties run in collaboration with major
Vijay Dandapani, chief operating officer of Apple Core, said the
property -- a repositioning from the former Best Western Manhattan
-- is part of the group's strategy to expand its midmarket hotel
inventory, which includes the Super 8 and Red Roof Inns brands.
"La Quinta gives us primacy in Manhattan in the midprice
segment, a niche that nowadays caters largely to business travelers
from secondary cities who do business in primary cities," Dandapani
"With its high-quality standards and solid guest loyalty
program, La Quinta was the perfect fit for us," he said.
For La Quinta, the hotel signals the chain's expansion into
"high barriers-to-entry markets," said Alan Tallis, La Quinta's
executive vice president and chief development officer.
Built from 1902 to 1904 as an apartment hotel by architect Harry
Milliken, the property's building enjoys landmark status. It was
called the Aberdeen Hotel for many years and in the 1920s became
one of the first properties in the city to admit women
unaccompanied by men.
The hotel is in the final stages of a $2.5 million renovation,
scheduled to be completed in March, that includes its rooms, public
spaces and lobby.
Dandapani said all rooms will feature free high-speed Internet
access by the end of February.
The hotel has a business center, gym and rooftop Sky Bar, which
serves a light menu and cocktails.
Rates start at $89 per room, double, including continental
breakfast. Commission is 10%.
For additional information or to make reservations, call (800)
567-7720 or visit Apple Core's Web site at www.applecorehotels.com.