Laughlin sees increases in visitor counts, revenue

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LAUGHLIN, Nev. -- Once-lagging Laughlin, located 90 miles southeast of Las Vegas on the Colorado River, had its best year since 1994 in terms of visitor volume and gaming revenues.

It recorded a 3.9% increase in visitor volume and an 8.3% increase in gross gaming revenue last year, according to the Las Vegas Convention and Visitors Authority.

For the year, there were 4.5 million visitors and gross gaming revenues of $532 million.

"In addition, convention attendance rose 41.8%," said Rossi Ralenkotter, vice president of marketing for the LVCVA. "Conventions, meetings and reunions will continue to be an important growth sector for Laughlin in the future."

The area had visitor increases every month of last year.

He cited several reasons for the upswing in business, including a high number of repeat visitors and special events that included the popular Laughlin Rodeo Days.

"Laughlin is a very accessible drive-in destination from Arizona and Southern California," he said.

The area is also known for its affordable hotels and inexpensive dining options.

The area's room inventory of almost 11,000 has remained steady for the past five years. Occupancy rates last year were running as high as 90%.

For more information, log on towww.visitlaughlin.com.

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