Links afford casino-conference hotel its niche

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SUMMERLIN, Nev. -- Competing in a market that lays claim to millions of square feet of meetings and conference space, just what does the new Suncoast Hotel and Casino here have to offer that everyone else doesn't?

For starters, the 440-room property is located near four golf courses -- Badlands, TPC at the Canyons and Angel Park, which offers two courses.

"We've got a unique niche with the golf courses," said Amy Stanfill, the Suncoast's director of sales. "Especially with the incentives market, groups can come in, have their meetings and then have a minitournament afterwards."

The one thing that the Suncoast doesn't have is a Las Vegas Strip location, something that Stanfill said she believes also works to the property's advantage.

"I'm glad we're away from the Strip," she said. "Sometimes [when companies have meetings at properties] on the Strip, [they] lose people [to sightseeing].

"Here, you can do everything under one roof. You can stay here, have your meeting, and then we'll take you to the Strip if you want," via the resort's shuttle bus.

The Grand Ballroom at the Suncoast Hotel & Casino can be divided into four rooms. Since the property opened last September, meetings and conference bookings have been strong, and they are looking "pretty strong for the next couple of quarters," Stanfill said.

"Of course, they're not as strong as I'd like them to be, but we're getting a lot of support from local businesses, especially in the Summerlin area," she added.

Telling others about the new resort and its meetings and conference space seems to be a priority these days.

"We're advertising and marketing to meetings planners and traveling like crazy," Stanfill said. "We're still trying to get the word out."

That shouldn't be too difficult for a sales staff that is pitching 25,000 square feet of meetings space in a Mediterranean-themed resort.

The grand ballroom, measuring 12,100 square feet, accounts for nearly half of the property's meetings space and can accommodate more than 1,000 theater-style.

It also can be divided into four rooms of more than 2,600 square feet each.

The appropriately named Sunrise Room, which measures 2,165 square feet, features ceiling-to-floor windows and views of the Strip, making it a popular venue for wedding receptions, Stanfill said.

Other meetings space includes the Madrid Room, which measures 4,770 square feet and can be broken down into two rooms, and three Fairway Rooms measuring 975 square feet, 970 square feet and 625 square feet.

"They are great for smaller meetings," Stanfill said. "They have windows that overlook Angel Park [golf course]. We also can do lunches and dinners in them."

Perhaps the most requested venue at the resort, especially for weddings and receptions, is the swimming pool complex which has yet to open, she said.

According to David Ross, the Suncoast's vice president and general manager, that particular area is scheduled for an April debut.

For more information about the resort's meetings and conferences facilities, contact the Suncoast's sales offices at (702) 636-7111.

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