Links to the Past Are Strong at Seaview Resort


ABSECON -- Marriott's Sea-view Resort here is a property with many links to the past.

The Seaview was built as a private country club by utility magnate and multimillionaire Clarence Geist in 1914 at a cost of $1.5 million.

The colonial-style, four-story resort combines traditional elegance with state-of-the-art golfing facilities and a strong sense of history.

For example, the roads that cut through one of the Seaview's championship-quality golf courses, the Donald Ross-designed Bay Course, was created not to accommodate golf carts but rather founder Geist's limousine.

"He liked to change his shoes a lot," said Andrew Rodgers, the Seaview's head golf pro. "So the limo would follow him with all his changes of shoes for each hole."

"That's the neat thing about a tradition of 80 years," said Mark Donnelly, director of marketing for the property. "There are so many stories."

After Geist's death in 1938, the Seaview was sold to a group of Atlantic City investors, who ran it as a private club until its sale to Marriott in 1984.

Over the years, the Seaview's guest list has included presidents Warren Harding, Dwight Eisenhower and Richard Nixon and entertainers Bing Crosby and Mick Jagger.

The Gatsby-esque architecture of the hotel contributes to its distinctive aura.

Interior furnishings -- highly polished mahogany tables and sofas upholstered in striped and floral brocades -- add to the ambience.

Guest rooms are spacious, with a luxury that recalls the stage sets of the old Fred Astaire and Ginger Rogers movies.

The Seaview is a founding member of the Greater Atlantic City Golf Association, a tourism entity that promotes the quality public golf courses of the area.

The association offers packages combining golf and gaming options in the area.

Across S. New York Road stands the resort itself and behind it the 6,394-acre Pines Course, designed by Toomey and Flynn.

A pro shop and the John Jacobs Practical Golf School are among the amenities of the Seaview. A female golf pro is on the staff, and the resort hosts many golfing women's executive groups, Donnelly said.

The Seaview also features tennis, swimming and fitness facilities. Local shuttle buses take guests to Atlantic City, just 10 minutes away.

Rack rates begin at $125 to $250 per night, double. Corporate and advance purchase discounts are available as are special packages.

For more information, call (800) 932-8000 or (609) 748-1990.

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