London White Card expands venues

LONDON -- The London White Card, a discount admission pass to many of the city's artistic and cultural attractions, added two venues to its roster and changed its brand name to GoSee/The LondonWhite Card.

Its new logo reads: GoSee London's Museums & Galleries. The London White Card is good for admission to 16 attractions, having recently added BBC Experience and Tower Bridge Experience.

Cards are available for individual adults, $25 for three days and $40 for seven days, and for families, $50 for three days and $80 for seven days. Sales are commissionable to agents.

After paying one price for the card, travelers obtain unlimited entry to all participating museums and galleries. White Card officials said that after visiting three venues, the card has paid for itself. In addition to the two mentioned above, participating museums and galleries are:

  • Apsley House
  • Barbican Art Gallery
  • Design Museum
  • Hayward Gallery
  • Imperial War Museum
  • London Transport Museum
  • Museum of London
  • Museum of the Moving Image
  • National Maritime (including Old Royal Observatory and Old Queen's House)
  • Natural History Museum
  • Royal Academy of Arts
  • Science Museum
  • Theatre Museum
  • Victoria and Albert Museum
  • The GoSee/The London White Card can be purchased at any of the participating venues as well as British Airways Welcome Desks; London Transport Information Centers; visitor centers at some train stations; the Victoria Coach Station; some British Tourist Authority offices, and Edwards & Edwards Globaltickets.

    The London White Card hot line number is (011) 44 171 923 0807. Its Web site, with a listing of upcoming museum exhibits, is located at

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