Louisiana state officials said they have
received authorization to distribute about $28.5 million in federal
funds to tourism marketing organizations in the state.
Earlier this month,
the funding was approved by the federal Department of Housing and
In a press
conference last week in Baton Rouge, officials said the money will
fund the Louisiana Tourism Marketing Program, an effort to help
revive tourism in the region. A major share, 71%, will go to
marketing groups in New Orleans.
According to state
officials, 17 agencies will share the marketing money.
receiving funds will be the New Orleans Metropolitan Convention and
Visitors Bureau and the New Orleans Tourism Marketing Corp., which
will evenly split about $17 million.
At the press
conference, Angele Davis, Louisiana's secretary of culture,
recreation and tourism, said the state has suffered estimated
economic losses of $2.2 billion, the result of 7 million fewer
visitors to the region this year in the wake of Hurricane
that the state continues to lose about $15 million a day in tourism
revenue, even though most tourism-related businesses, hotels,
restaurants and venues have been restored and are fully
Among New Orleans
organizations allocated funds are the Louisiana Stadium and
Exposition District, which operates the New Orleans Arena and the
Superdome; the Jefferson Convention and Visitor's Bureau; the
Ernest N. Morial Convention Center; the Northshore Harbor Center;
the River Parishes Tourist Commission; the St. Bernard Parish
Office of Tourism; and the St. Tammany Parish Tourist
Davis said that
state officials originally had limited expectations of receiving
funding from the Department of Housing and Urban Development for
marketing efforts, but that the state
overcame "a lot of hurdles" to secure the money from the federal
contact reporter Dan Luzadder, send e-mail to [email protected].