Luxury Partnership in Ireland courts travelers

NEW YORK -- Seeking strength in numbers, 11 luxury hotel properties in Ireland banded together to court upscale U.S. travelers.

Although the new Ireland -- The Luxury Partnership group will focus on incentive travel and corporate meetings, attention also will be paid to the golf, independent leisure and entertainment niches.

Member hotels include The Merrion Hotel, Conrad Hotel and Luttrellstown Castle in Dublin and The Culloden, in Belfast, Northern Ireland, as well as countryside properties The Killarney Park Hotel, Sheen Falls Lodge, Mount Juliet, Hayfield Manor, Glenlo Abbey, Dromoland Castle and The K-Club, which will host the Ryder Cup in 2006.

"It is our intent to increase Ireland's market share of international high yield business so that in the long-term we all benefit," said Padraic Gilligan, director of destination management company Delaney Marketing Group, in a statement.

Ireland -- The Luxury Partnership plans to visit customers in New York, Connecticut, Boston and Philadelphia starting next month, and will participate in Tourism Ireland's incentive travel buyers' dinner in Chicago on April 10.

For more information, visit www.irelandluxury.com on the Web, or contact Travel Trade Marketing (USA) in Dallas at [email protected] or (800) 732-6338.

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