LONDON -- The Dorchester hotel is serving as a model for an
emerging group of luxury properties owned by the government of
The 3-year-old Audley Group is the U.K.-based management firm
representing the sultanate's hotel portfolio, which includes the
Dorchester, the Hotel Meurice in Paris, the Beverly Hills Hotel in
California and the Nusa Dua Beach Hotel in Bali, Indonesia.
The four are striving to work in tandem.
For example, last fall, the Dorchester raised commissions from
8% to 10% to match the Beverly Hills Hotel, and the Meurice will
boost its agent pay from 8% to 10% after it completes a renovation
in December. (The Nusa Dua pays 10%.)
The group plans to add hotels in gateway cities, according to
director of operations Ricci Obertelli. It also will launch its own
reservations system but currently is represented by Utell and the
Leading Hotels of the World. Agent road shows are on tap for next
fall, when the Audley Group visits New York and Los Angeles.