M&M's World Adds Sweetness to the Strip

Reed Travel Features LAS VEGAS - A chocolate lover's dream has opened on the Strip here. M&M's World, covering three stories and 26,000 square feet, has moved into the Showcase retail and entertainment complex complete with the Ethel M Chocolates flagship store - both M&M's and Ethel M are owned by Mars Inc., GameWorks and the World of Coca-Cola. Greeting visitors to the store will be a three-dimensional, 40-foot-long yellow M&M's bag that shakes out three 15- to 19-foot-tall M&M characters in red, yellow and green. To get to M&M's World, which begins on the building's second floor, visitors take an elevator located near the Ethel M store. Riding with them will be the Zany Minis, more M&M's characters. Once in the second-floor retail store, visitors can gaze at a transparent floor-to-ceiling wall filled with M&M's. The 8,500-square-foot store carries more than 3,000 M&M's logo items, ranging from T-shirts and caps to designer dresses, limited-edition lithographs and M&M's candies. Colorworks, a section of the shop, features M&M's candies in 24 different colors. Traditional M&M's colors such as red, green, yellow, brown, orange and blue are represented as are other hues, including teal, maroon, black, dark pink, silver cream and white. Visitors can put their M&M's in the container of their choice, ranging from plastic bags to original M&M's boxes. The M&M's Minis section is for children and carries school supplies and clothes, including T-shirts, caps, baby romp-ers and overalls. For those with more grown-up tastes, the M&M's fashion portion of the store includes designer leather jackets, caps, ties, denim shirts, sweatshirts and shorts. The M&M's Gallery carries high-end items such as lithographs and wristwatches. Also offered for sale here are a silk-screened M&M's Peanut sofa priced at $7,500 and jeweled business-card holders priced at $275. Visitors out to make a fashion statement about their love for the chocolate candies can opt for a black sequined slip dress created by Jeanette Kastenberg. To complete the outfit is an Austrian crystal-bedecked Katherine Baumann purse and jeweled compact mirror. For those a little more daring, a sequin bustier, also designed by Kastenberg, costs for $500. M&M's fans also can use the candies to inspire interior design, starting with the aforementioned sofa. Also for sale are a hand-made chair and ottoman available in red, blue, yellow, orange, green and brown as well as a hand-textured crystal floor lamp. Visitors also can learn about the history of M&M's candies via commercials from television's early days through current ads featuring the red, yellow and blue characters. The M&M's Academy, an interactive entertainment venue, is slated to open next fall. The fourth floor is the place to be if you're really into chocolate. There, visitors can enjoy the ice cream dessert bar and shop for more chocolate. For additional information about M&M's World, call (702) 458-8864; fax (702) 451-8379.
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