MVB offers co-op advertising, seminar programs

WAILUKU, Hawaii -- The Maui Visitors Bureau, a chapter of the Hawaii Visitors & Convention Bureau, promotes Maui and the smaller Maui County islands of Molokai and Lanai under the slogan "Maui, the Magic Isles."

MVB targets such market segments as golfers, honeymooners and meeting planners, and promotes to the trade through advertising and participation at trade shows.

Two major trade programs are co-op advertising with wholesalers and MVB's annual Destination Maui travel agent seminar series. MVB is in the third year of co-op advertising, mainly in the spring and fall, using Sunday travel sections in specific cities.

The number of co-op programs has grown to include Delta Vacations, United Vacations, Apple Vacations, Classic Hawaii, Gogo and TransGlobal Vacations. The MVB's travel agent seminars are held with 10 to 15 supplier partners (and reached more than 4,000 agents in the last year).

January through April, MVB held four seminar series, in more than 20 cities, in the Pacific Northwest; Northern California and Nevada; the Rocky Mountain region, and the Southwest. It will have agent seminars in 21 cities this fall, in Southern California Sept. 13 to 16; the East, Oct. 4 to 8; Texas and the Midwest, Oct. 25 to 29, and the Great Lakes region, Nov. 15 to 19.

MVB has a fax-back program in which agents fill out forms to request free materials. Materials available include its 64-page consumer travel planner (the 1999/2000 edition will be out shortly), a wedding planner and maps and brochures.

Contact MVB at (808) 244-3530 or fax (808) 244-1337. Consumer numbers for materials are: MVB, (800) 525-MAUI; Molokai, (800) 800-6367, and Lanai, (800) 947-4774. MVB's Web address is http://visitmaui.com.

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