WAILUKU, Hawaii -- The Maui Visitors Bureau, a chapter of the
Hawaii Visitors & Convention Bureau, promotes Maui and the
smaller Maui County islands of Molokai and Lanai under the slogan
"Maui, the Magic Isles."
MVB targets such market segments as golfers, honeymooners and
meeting planners, and promotes to the trade through advertising and
participation at trade shows.
Two major trade programs are co-op advertising with wholesalers
and MVB's annual Destination Maui travel agent seminar series. MVB
is in the third year of co-op advertising, mainly in the spring and
fall, using Sunday travel sections in specific cities.
The number of co-op programs has grown to include Delta
Vacations, United Vacations, Apple Vacations, Classic Hawaii, Gogo
and TransGlobal Vacations. The MVB's travel agent seminars are held
with 10 to 15 supplier partners (and reached more than 4,000 agents
in the last year).
January through April, MVB held four seminar series, in more
than 20 cities, in the Pacific Northwest; Northern California and
Nevada; the Rocky Mountain region, and the Southwest. It will have
agent seminars in 21 cities this fall, in Southern California Sept.
13 to 16; the East, Oct. 4 to 8; Texas and the Midwest, Oct. 25 to
29, and the Great Lakes region, Nov. 15 to 19.
MVB has a fax-back program in which agents fill out forms to
request free materials. Materials available include its 64-page
consumer travel planner (the 1999/2000 edition will be out
shortly), a wedding planner and maps and brochures.
Contact MVB at (808) 244-3530 or fax (808) 244-1337. Consumer
numbers for materials are: MVB, (800) 525-MAUI; Molokai, (800)
800-6367, and Lanai, (800) 947-4774. MVB's Web address is http://visitmaui.com.