DETROIT LAKES, Minn. -- Magnum Belize here is moving into the Aruba
market with the creation of Magnum Aruba.
The new firm, started
this year, represents 12 properties on the island.
The two destinations complement each other, according to Jack
Chivers, president. Magnum Belize's clients were looking for a
change from the soft-adventure tours of Belize, and the new firm
provides a more resort-oriented leisure offering, he said.
The new business is expected to comprise up to 25% of combined
Magnum sales in its first season and up to 60% in the second
season, he said.
Magnum Aruba is a FIT wholesaler and not a tour operator,
Chivers said. Travel agents can call Magnum, and its
representatives will make recommendations and custom design
Magnum Belize has been in operation for 14 years and is the
nation's largest wholesaler, according to Chivers. He said the firm
has relationships with 44 resorts in Belize.
Magnum Belize also works with Continental and Taca as air
providers for Belize. Continental has increased its number of
flights to Aruba, and the expansion played a role in Magnum's move
After Hurricane Mitch narrowly missed Belize, Chivers said,
diversification took on increased importance. "It's a great
consideration when you've got 11 employees wondering if your going
to be in business tomorrow," he said.
That concern, along with requests from clients, prompted further
research into the prospect of expansion. "I recognized, for Magnum
to grow, I had to have more than one destination," he said.
Unlike Belize, which features a hotel portfolio made up of what
Chivers described as mom-and-pop operations, Aruba is home to chain
resorts that include Hyatt, Wyndham and Sonesta.
Magnum Aruba is working with a dozen resorts, representing a
cross section of properties from budget to upscale. Airlift is
provided by Continental and Air Aruba.
Each of Magnum's representatives visit all the properties each
year, Chivers said. In addition, the firm keeps in touch with each
of the properties in Belize daily, a practice expected to continue
Future plans include expansion in Central America and the
Caribbean, Chivers said, noting that Cabo San Lucas, Mexico, is
likely to be added.
Magnum Aruba offers a base commission of 10%, which climbs to
15% as volume increases.
Along with advertising, Magnum will promote its expanded
offerings through its Magnum Aruba Web site, magnumaruba.com.
Phone: (800) 447-2931
Firm represents 12 properties
DETROIT LAKES, Minn. -- Magnum Aruba works with 12 hotels on the
island. The following is a rundown of the properties and rates.
Nightly rates are per person, double, through April 6.Aruba Grand Beach Resort and Casino, $129.Aruba Sonesta Resort, $82.Aruba Sonesta Suites, $95.Bushiri Beach Resort (inclusive) $150.Caribbean Town Beach, $68.50.Divi Aruba Beach Resort Mega All-Inclusive, $190.Divi Tamarjin Resort $160.Hyatt Regency Aruba Resort & Casino, $177.50.Manchebo Beach Resort, $90.Radisson Grand Aruba Resort Spa & Casino, $162.50.The Mill Resort, $80.Wyndham Hotel & Resort, $152.
In addition, the Magnum Aruba offers three-night packages for
Monday-through-Thursday travel. The deals include roundtrip air
fare from Miami to Aruba, lodgings and hotel taxes.
Prices for the inclusive packages are $880 per person, double,
at the Tamarjin Beach Resort and $850 at the Bushiri Beach Resort.
Other lodging packages are the Mill Resort, $683; Aruba Grand Beach
Resort, $888, and Manchebo Beach, $717.69.