AUGUSTA, Maine -- The Maine Office of Tourism kicked-off a new
winter campaign with regional and national television ads and a
The ads seek to lure first-time visitors by featuring the
state's varied winter activities.
Ads are appearing on local cable stations and network affiliates
in the Boston area. The 60-second spots highlight skiing and
snowmobiling, and include everything from dog sledding to dining on
lobster in a quaint Maine setting.
"We expect to reach 2 million regional households in our winter
drive market with those direct-response ads, which will run through
the Christmas holiday," said Dann H. Lewis, the state's director of
The ads resume in January in order to attract late winter
The six-week "Maine Snow Sweepstakes" is an interactive,
Web-based contest at www.maineattraction.com and on RSN at www.rsn.com Web sites.
Portland-based RSN, is a national cable television and Web
network specializing in region-specific content for outdoor
Each week, e-mail messages go to 100,000 individuals who have
shown an interest in learning about Maine's winter activities. And
each week a weekend trip is awarded that includes lodging, lift
tickets and equipment rentals.
The grand prize is a week for four at Sugarloaf/USA.