Maritz adds 3 accounts totaling $30M in air volume

ST. LOUIS -- Maritz Travel Co. said it was awarded the travel accounts for Capital One, Health Care Service Corp. and Kellwood Co., which have combined annual air volume of more than $30 million.

Maritz will manage the $20 million Capital One account from two on-site locations, one in Richmond, Va., the other in Falls Church, Va.

Maritz said there are plans to consolidate Capital One's U.K. and South Africa-based offices into the travel deal under another agency in the GTM agency consortium. Maritz owns a controlling stake of the GTM agency consortium.

Maritz said the $6 million Health Care Services account will be managed from an on-site location in Chicago. The on-site office has five agents and is set to expand to six agents this month.

Health Care Services, which includes the statewide Blue Cross Blue Shield insurance providers based in Richardson, Texas, and Chicago, is in the process of consolidating travel in those states into one account under Maritz.

WorldTravel Partners/BTI Americas previously managed travel for the Illinois offices, while Keller Travel, a Texas-based agency, previously managed the Texas business.

Kellwood Co., a St. Louis-based maker of camping products, consolidated an existing travel account under Maritz, which will take over the new business Feb. 1.

Maritz previously booked about $500,000 a year in official travel for employees at Kellwood's St. Louis-based headquarters, according to Stephen Eisenhauer, director of sales for Maritz.

Kellwood has historically grown through acquisitions and allowing the new subsidiaries to maintain a level of autonomy. As part of that, the remaining travel volume at Kellwood was managed by about 32 different U.S. agencies.

The company also has offices in the Asia Pacific region, and Maritz officials hope to consolidate that business under an affiliate agency in the GTM network.

The GTM network has more than 1,250 agency locations in 39 countries and has annual volume of about $9 billion.

Under the consolidated account with Maritz, Maritz will open an on-site office at Kellwood's headquarters with four travel agents and room to add a fifth agent in the future.

Kellwood will pay Maritz a management fee. The total volume under management is now $5.6 million.

Kellwood also plans to roll out the Sabre BTS self-booking program to its employees. The scheduled date for the implementation is also Feb. 1.

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