SAN JUAN -- Keynote speaker for the Caribbean Hotel Industry
Conference (CHIC), being held June 13 to 16 at the Wyndham El
Conquistador Resort & Spa in Fajardo, Puerto Rico, is B.J.
Cunningham, a British entrepreneur best known for provocative brand
Cunningham created and marketed the U.K. cigarette brand named
DEATH, which he described as the "honest smoke." He said that
authentic and powerful branding requires the truth, "and the future
is about market depth and involvement."
Alec Sanguinetti, Caribbean Hotel Association director general,
called Cunningham "a wizard at flipping a conservative market and
reversing resistance" and predicted his speech would provide "food
for thought on the course our region should chart in this recovery
CHIC's conference theme is Caribbean Tourism, Stronger
To contact reporter Gay Nagle Myers, send e-mail to [email protected].