ORLANDO -- Marriott Vacation Club International will launch a
time-share brand here targeting guests with annual incomes of
$40,000 to $90,000.
Marriott time-share sales had been aimed at households earning
upward of $75,000 per year. The prototype Horizons by Marriott
Vacation Club is being built in Orlando, according to Ed Kinney,
senior director for brand advertising and communications.
Agents will be able to book regular guests into the club's
unoccupied time-share units. Commissions have not yet been set for
stays at the club, which recently broke ground.
The property, on Westwood Boulevard near Sea World, will have
900 units, all with two bedrooms. The first phase of the project
will open during 2000. The first Horizons property will offer "a
sense of community, something like the diversity of a Club Med,"
The Orlando property will feature a car wash, a movie theater,
tennis courts and a miniature golf course. There will be an
emphasis on group activities such as arts and crafts.
"We'll try to encourage interaction and [create] an atmosphere
where there's a lot to do right on the property," Kinney said. In
addition, four Marriott Vacation Club International properties are
offering 15% commissions on stays through Sept. 17.
They are Marriott's Mountain Valley Lodge in Breckenridge and
Marriott's Streamside at Vail, both in Colorado; Marriott's Summit
Watch in Park City, Utah, and Marriott Desert Springs in Palm
Marriott Vacation Club International
Phone: (800) VILLAS-9