Marriott Vacation Club to launch upscale brand

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ORLANDO -- Marriott Vacation Club International will launch a time-share brand here targeting guests with annual incomes of $40,000 to $90,000.

Marriott time-share sales had been aimed at households earning upward of $75,000 per year. The prototype Horizons by Marriott Vacation Club is being built in Orlando, according to Ed Kinney, senior director for brand advertising and communications.

Agents will be able to book regular guests into the club's unoccupied time-share units. Commissions have not yet been set for stays at the club, which recently broke ground.

The property, on Westwood Boulevard near Sea World, will have 900 units, all with two bedrooms. The first phase of the project will open during 2000. The first Horizons property will offer "a sense of community, something like the diversity of a Club Med," Kinney said.

The Orlando property will feature a car wash, a movie theater, tennis courts and a miniature golf course. There will be an emphasis on group activities such as arts and crafts.

"We'll try to encourage interaction and [create] an atmosphere where there's a lot to do right on the property," Kinney said. In addition, four Marriott Vacation Club International properties are offering 15% commissions on stays through Sept. 17.

They are Marriott's Mountain Valley Lodge in Breckenridge and Marriott's Streamside at Vail, both in Colorado; Marriott's Summit Watch in Park City, Utah, and Marriott Desert Springs in Palm Desert, Calif.

Marriott Vacation Club International

Phone: (800) VILLAS-9

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