Marsha Wienert discusses trends and developments with Travel Weekly
contributing editor Helen Brower.
TW: What are some of the new attractions agents should be
including in their clients' 1998 itineraries?
Wienert: The Maui Ocean Center, a world-class Hawaiian aquarium,
is scheduled to open next month and will feature 40 exhibit tanks,
an acrylic tunnel surrounded by a 750,000-gallon aquarium, a Whale
Discovery Center, restaurants and shops. Also, the Hawaii Nature
Center at Iao Valley opened an Interactive Science Arcade. The
arcade is an excellent place to explore while in central Maui.
Visitors can spend a day in Wailuku visiting the Bailey House
Museum, Iao Valley State Park and the Nature Center. They can also
tour the Sugar Museum located near the airport on Puunene
TW: What activities would you advise agents to recommend to
clients who want to explore beyond the beach?
Wienert: In addition to its 80-plus beaches, 39 of which have
public facilities, Maui offers every activity imaginable from
deep-sea fishing to skeet shooting.
Activities include helicopter tours, horseback riding,
snorkeling, scuba diving, hiking, mountain biking, kayaking,
hang-gliding, golfing and Hawaiian arts and crafts. Visitors can
explore arts facilities such as the Maui Arts & Cultural Center
and the Hui No'eau Art Gallery and enjoy "Friday Night is Art
Night" in Lahaina. Ecotourism is also big, and several hotels, such
as the Ritz-Carlton Kapalua and the Westin Maui, offer guests
eco-oriented hiking excursions. And from November to April,
visitors can see the humpback whales who come here every year from
TW: How does the Maui Visitors Bureau plan to expand its
promotional efforts beyond its traditional travel markets?
Wienert: The Maui Visitors Bureau is expanding its promotional
efforts with Destination Maui seminars scheduled throughout the
year. (Contact the MVB for specific dates and locations.) The
bureau will also run advertising campaigns in nontraditional
markets with various partners; distribute a new MVB poster
featuring kane (male) hula dancers, and will continue to provide
travel agents with promotional tools to sell Maui.
For More Information
Hawaii Visitors & Convention Bureau
Honolulu, Hawaii 96815
fax (808) 923-0678
Maui Visitors Bureau
1727 Wili Pa Loop
Wailuku, Hawaii 96793
fax (808) 244-1337
(for all of Maui County.)
Molokai Visitors Association
Kaunakakai, Hawaii 96748
fax (808) 553-5288
Lanai City, Hawaii 96763
fax (808) 565-9316