Maui: Questions and Answers

Marsha Wienert discusses trends and developments with Travel Weekly contributing editor Helen Brower.

TW: What are some of the new attractions agents should be including in their clients' 1998 itineraries?

Wienert: The Maui Ocean Center, a world-class Hawaiian aquarium, is scheduled to open next month and will feature 40 exhibit tanks, an acrylic tunnel surrounded by a 750,000-gallon aquarium, a Whale Discovery Center, restaurants and shops. Also, the Hawaii Nature Center at Iao Valley opened an Interactive Science Arcade. The arcade is an excellent place to explore while in central Maui.

Visitors can spend a day in Wailuku visiting the Bailey House Museum, Iao Valley State Park and the Nature Center. They can also tour the Sugar Museum located near the airport on Puunene Avenue.

TW: What activities would you advise agents to recommend to clients who want to explore beyond the beach?

Wienert: In addition to its 80-plus beaches, 39 of which have public facilities, Maui offers every activity imaginable from deep-sea fishing to skeet shooting.

Activities include helicopter tours, horseback riding, snorkeling, scuba diving, hiking, mountain biking, kayaking, hang-gliding, golfing and Hawaiian arts and crafts. Visitors can explore arts facilities such as the Maui Arts & Cultural Center and the Hui No'eau Art Gallery and enjoy "Friday Night is Art Night" in Lahaina. Ecotourism is also big, and several hotels, such as the Ritz-Carlton Kapalua and the Westin Maui, offer guests eco-oriented hiking excursions. And from November to April, visitors can see the humpback whales who come here every year from Alaska.

TW: How does the Maui Visitors Bureau plan to expand its promotional efforts beyond its traditional travel markets?

Wienert: The Maui Visitors Bureau is expanding its promotional efforts with Destination Maui seminars scheduled throughout the year. (Contact the MVB for specific dates and locations.) The bureau will also run advertising campaigns in nontraditional markets with various partners; distribute a new MVB poster featuring kane (male) hula dancers, and will continue to provide travel agents with promotional tools to sell Maui.

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For More Information

Hawaii Visitors & Convention Bureau
2270 Kalakaua
Suite 801
Honolulu, Hawaii 96815
(800) 353-5846
fax (808) 923-0678
www.gohawaii.com
or www.visit.hawaii.org.

Maui Visitors Bureau
1727 Wili Pa Loop
Box 580
Wailuku, Hawaii 96793
(808) 244-3530
(800) 525-MAUI
fax (808) 244-1337
www.visitmaui.com
(for all of Maui County.)

Molokai Visitors Association
Box 960
Kaunakakai, Hawaii 96748
(808) 553-3876
(800) 800-6367
fax (808) 553-5288

Destination Lanai
Box 700
Lanai City, Hawaii 96763
(808) 565-7600
(800) 947-4774
fax (808) 565-9316

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