BLOOMFIELD HILLS, Mich. -- Mexicana Airlines said it will give
passengers flying from Mexico City to six U.S. cities a card
redeemable for gifts or discounts at a half-dozen U.S. shopping
centers, under an agreement between the airline and the owner of
The six shopping centers -- Beverly Center in Los Angeles,
Cherry Creek in Denver, the Falls in Miami, Hilltop in San
Francisco, the Mall at Short Hills in Short Hills, N.J., and
Woodfield in Chicago -- are owned by Taubman Centers Inc. here. The
agreement will be in effect through July.
The card can be exchanged for a gift or coupon book good for
dozens of discounts and special offers at the shopping centers,
which their owner described as "tourist destinations unto
For example, Woodfield is the No. 1 attraction in Illinois,
according to the Illinois Bureau of Tourism, and in Denver, Cherry
Creek attracts more visitors than any other tourist attraction in
the state, officials there said.
"We feel this is our opportunity to introduce visitors coming
into the U.S. from Mexico to some of the wonderful upscale shopping
centers the country offers," said Sergio Allard Barroso, Mexicana
Airlines' vice president of sales.
The airline said it expects to distribute more than 600,000
cards during the six-month program.
Taubman is a member of the Travel Industry Association and the
National Tour Association.