Mexicana Air to favor passengers with discounts at U.S. malls

BLOOMFIELD HILLS, Mich. -- Mexicana Airlines said it will give passengers flying from Mexico City to six U.S. cities a card redeemable for gifts or discounts at a half-dozen U.S. shopping centers, under an agreement between the airline and the owner of the malls.

The six shopping centers -- Beverly Center in Los Angeles, Cherry Creek in Denver, the Falls in Miami, Hilltop in San Francisco, the Mall at Short Hills in Short Hills, N.J., and Woodfield in Chicago -- are owned by Taubman Centers Inc. here. The agreement will be in effect through July.

The card can be exchanged for a gift or coupon book good for dozens of discounts and special offers at the shopping centers, which their owner described as "tourist destinations unto themselves."

For example, Woodfield is the No. 1 attraction in Illinois, according to the Illinois Bureau of Tourism, and in Denver, Cherry Creek attracts more visitors than any other tourist attraction in the state, officials there said.

"We feel this is our opportunity to introduce visitors coming into the U.S. from Mexico to some of the wonderful upscale shopping centers the country offers," said Sergio Allard Barroso, Mexicana Airlines' vice president of sales.

The airline said it expects to distribute more than 600,000 cards during the six-month program.

Taubman is a member of the Travel Industry Association and the National Tour Association.

JDS Travel News JDS Viewpoints JDS Africa/MI