MEXICO CITY -- The Mexico Tourism Board is planning a
multimillion-dollar tourism marketing push aimed at the booming
U.S. Hispanic population, two-thirds of which is of Mexican
The campaign will feature television commercials, radio spots
and print advertising with the tag line "Conoce a Mexico de la
mejor manera ... de vacaciones," which translates to "The best
way to visit Mexico is on vacation."
Although the campaign primarily targets Mexican-Americans and
Mexicans living in the U.S., the overall goal is to position Mexico
as the top vacation destination for all U.S. Hispanics, the Tourism
The tourism campaign will focus on cities with the highest
concentration of Mexicans and Mexican-Americans, including Chicago,
Dallas, Houston, Los Angeles and San Francisco, as well as
"opportunity markets" like Miami and New York with a large
population of other Hispanics.
To contact reporter Jorge Sidron, send e-mail to [email protected].