Mexico Tourism Board truckin' around streets of Manhattan, Windy City

NEW YORK -- Mexico is bringing its sun and sand to the chilly streets of North America this month.

In a unique tourism promotion, the Mexico Tourism Board is loading up four separate trucks with sand, palm trees, scaled-down models of archeological sites and bathing beauties and rolling them through the streets of New York, Chicago, Montreal and Toronto in November.

The trucks hit the streets of New York last week, making stops at Battery Park, the Museum of TV and Radio and Central Park. This weeks stops will include the Empire State Building, Union Square and Rockefeller Center. Windy City stops will include the Sears Tower, Union Station, Navy Pier and Hyde Park.

The trucks are emblazoned with Mexicos tourism campaign tagline, Mexico, Beyond Your Expectations, and the tourism boards toll-free number [(800) 44-MEXICO] and Web site [www.visitmexico.com].

To contact the reporter who wrote this article, send e-mail to Jorge Sidron at [email protected].

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