NEW YORK -- Mexico
is bringing its sun and sand to the chilly streets of North America
In a unique tourism
promotion, the Mexico Tourism Board is loading up four separate
trucks with sand, palm trees, scaled-down models of archeological
sites and bathing beauties and rolling them through the streets of
New York, Chicago, Montreal and Toronto in November.
The trucks hit the
streets of New York last week, making stops at Battery Park, the
Museum of TV and Radio and Central Park. This weeks stops will
include the Empire State Building, Union Square and Rockefeller
Center. Windy City stops will include the Sears Tower, Union
Station, Navy Pier and Hyde Park.
The trucks are
emblazoned with Mexicos tourism campaign tagline, Mexico, Beyond
Your Expectations, and the tourism boards toll-free number [(800)
44-MEXICO] and Web site [www.visitmexico.com].
To contact the
reporter who wrote this article, send e-mail to Jorge Sidron at [email protected].