MIAMI BEACH -- The Ramada Miami Beach Inn, which implemented a 15%
commission policy (vs. 10%) around Dec. 1, reported that for the
first six months the plan was in effect, agent reservations were up
by 18%. vs. the same period a year earlier.
The 254-room property receives about 50% of its business from
agents, not counting guests sent by agents to tour operators,
Bernard Resnick, the inn's management consultant, said.
In addition to the 15% pay, Resnick explained that the inn's
management presents a welcome note on arrival on behalf of the inn
and it thank s the client for booking through the identified travel
At present, the hotel does business with 800 U.S. agencies,
Resnick said. The property will continue the 15% pay indefinitely,
he said, and in any consumer advertising, it promotes the use of
travel agents vs. the Internet.
Value-added offers from the hotel, Resnick said, have given
agents something to sell when clients ask them about Miami Beach.
All guests paying rack rates of $89, $99 or $119 (depending on the
room selected), qualify for a free Alamo subcompact for each day of
their stay. The car is picked up at the airport.
Clients also get a free casino cruise (afternoon or night) on
the Princesa, which sails from Bayside Marketplace, downtown Miami.
(Transfers are not included.) However, the hotel made arrangements
for courtesy limousine transfers to South Beach for clients who
make dining reservations at Paesano's Restaurant there.
For more information, call (800) 327-8163.