MIAMI -- The Miami
Convention and Visitors Bureau launched a $300,000 advertising
campaign called Miami, Open for Business, designed to counter
concerns about the hurricanes of late summer.
The campaign will
consist of 15- and 30-second TV commercials featuring singer Gloria
Estefan and NBA star Schaquille ONeal, who plays for the Miami
Heat, saying, Theres no place like Miami. The commercials will air
in the destinations major markets, including New York, Los Angeles,
Chicago, Philadelphia and Atlanta.
Rolando Aedo, vice president of marketing of the Miami CVB, the
commercials will be distilled from a two and a half minute video
produced by Estefans husband Emilio Estefan.
We just want to get
the word out that Miami is unscathed, and we are very thankful. And
we are open for business, said Aedo.
reporter David Cogswell, send e-mail to [email protected].