The Hyatt Regency Miami, celebrating its
25th anniversary this year, is undergoing a $20 million face-lift
to update its look and feel, as more ultraluxury and boutique
entrants enter the Greater Miami market.
which began in August and will run through February, are rendering
the self-described four-star, full-service property the de facto
"newest" hotel in the area, according to director of sales and
marketing John Visconti.
"We now have a
contemporary, luxury residential, 'I would live there' feel, as
opposed to a more staid, traditional hotel design, which all the
better hotels are moving away from," Visconti said.
All hard and soft
furnishings, including fixtures and carpeting, are being replaced
in the 612 guest rooms, which now boast the chain's signature Grand
Hyatt Bed, ergonomic workstations and flat-screen TVs.
In addition, the
lobby and the fitness center have been overhauled. "We are now the
hippest and most modern hotel in town," said General Manager Gino
What hasn't changed
is the hotel's competitive pricing, with rack rates generally
ranging from $150 to $200 a night, according to Visconti. "You
don't have to stay in the Best Western when we offer such good
value," he said.
Hotel management is
developing packaged stays to draw more leisure visitors, who
currently account for some 40% of guests, to the downtown property,
which is already popular with cruise passengers sailing out of
"We're under a mile
away from the largest passenger port in the world, so we're sold
out many weekends," said Visconti. "There are more cabins and
passengers than there are hotel rooms in Miami. The cruise business
has just gone crazy."
But Visconti said
he hopes to also draw landlubbing leisure visitors away from Ocean
Drive and Lincoln Road in nearby South Beach, as well.
"The good news is
we're 15 minutes away from Miami Beach," he said. "But all of a
sudden, Miami is one of the hottest, fastest-growing markets year
over year. There's a lot of development going on."
The Mary Brickell
Village complex, under development just north of the Hyatt Regency,
is home to about a dozen bars and restaurants, including Tobacco
"Like any other
financial center, there once wasn't anything to do in downtown
Miami after 5 p.m.," said Visconti. "But many young professionals
are now heading over to Mary Brickell Village after work for
cocktail hour and dinner."
The hotel is also
close to Miami's up-and-coming Design District and the Bayside
Marketplace retail complex. For more, visit www.miamiregency.hyatt.com.
contact Destinations editor Kenneth Kiesnoski, send e-mail to [email protected].