MIAMI -- The Greater Miami Convention & Visitors Bureau, in
partnership with American Express and other interests, launched a
$2.2 million worldwide print and broadcast ad campaign aimed at
reviving the airline travel market, which accounted for 95% of the
area's tourism before Sept. 11.
A concurrent effort by the bureau and the cruise agency Cruises
Only encourages pre- and post-cruise land stays. A related Web site
for both ad efforts, at www.whatmakesyouhappy.com, lists value-added
offers from hotels and attractions.
Meanwhile, Orlando interests will soon launch a $5 million
Southeast region TV and print ad campaign to run through early
November, using the theme, "Family Time, Family Place."
The campaign is a joint effort of the Orange County Commission;
the Orlando-Orange County Convention & Visitors Bureau, and
Kissimmee-St. Cloud Convention & Visitors Bureau.
Separately, the Orlando Convention & Visitors Bureau
launched the Magical Orlando Getaways package series for the
Southeast drive-in market, using its Web site at www.orlandoinfo.com.
The bureau asked participating hotels to make the plans