Miami gets marketing money to fight oil perceptions


The state of Florida has granted the Greater Miami Convention & Visitors Bureau $1.25 million in emergency marketing funds to "correct misperceptions among potential visitors about the effects of the Gulf oil spill," said the CVB.

"We are grateful to Gov. [Charlie] Crist for his leadership, and for recognizing that the oil spill is a statewide issue, affecting not only the areas already seeing oil sheen and/or tar balls, but the rest of the state, which suffers from the perception that they are affected, too," said Steven Haas, chairman of the Greater Miami Convention & Visitors Bureau.

CVB President William Talbert III said, "Unlike many other parts of the state, nearly 50% of all Miami visitors come from international markets, and so the campaign supported by these funds will be carrying the Florida message internationally."

Talbert said Miami has seen "minor cancellations."

"If the situation worsens, we will renew our original request for an additional $4 million, for a total of $5.25 million."

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