JEFFERSON CITY, Mo. -- The Missouri Division of Tourism said
expenditures in the travel sector in 1996 totaled $11.1 billion, a
6.1% increase over 1995.
According a report prepared by Certec Inc., a research firm
based in Frankfort, Ky., Missouri's tourism industry generated
almost $3.9 billion in taxes last year, including $1.08 billion for
the state and $572 million for local governments.
More than 210,000 jobs in Missouri in 1996 were directly
involved in the industry, up 2.4% from 1995.
The tourism division reported that another survey, the Missouri
Travel Barometer, prepared by the Travel Industry Association,
showed the average expenditures for Missouri visitors increased 7%
last year, to $278.
The percentage of visitors traveling to Missouri for business
purposes rose four points, to 24%, a development noted by Chris
Jennings, director of the Missouri Division of Tourism.
"The increase in business visitors is especially important,"