Missouri Tourism Has Strong Showing in '96

JEFFERSON CITY, Mo. -- The Missouri Division of Tourism said expenditures in the travel sector in 1996 totaled $11.1 billion, a 6.1% increase over 1995.

According a report prepared by Certec Inc., a research firm based in Frankfort, Ky., Missouri's tourism industry generated almost $3.9 billion in taxes last year, including $1.08 billion for the state and $572 million for local governments.

More than 210,000 jobs in Missouri in 1996 were directly involved in the industry, up 2.4% from 1995.

The tourism division reported that another survey, the Missouri Travel Barometer, prepared by the Travel Industry Association, showed the average expenditures for Missouri visitors increased 7% last year, to $278.

The percentage of visitors traveling to Missouri for business purposes rose four points, to 24%, a development noted by Chris Jennings, director of the Missouri Division of Tourism.

"The increase in business visitors is especially important," Jennings said.

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