NEW YORK -- New York Mayor Rudolph Giuliani is considering a
proposal from the city's convention and visitors bureau to increase
the agency's marketing budget, Fran Reiter, the bureau's president,
Under the proposal, the city, which contributes half of the
agency's $7.5 million budget, would match new private funds dollar
for dollar, up to a certain amount. The matching dollars would be
in addition to the city's current funding.
Reiter said the bureau is lobbying the state to increase
funding, arguing that the city accounts for 75% of foreign tourism
in the state and 50% of the state's domestic visitors. She said the
proposals are part of the agency's goal to double its budget by
2000, putting New York's marketing budget on an equal footing with
that of other major cities.
Reiter also revealed the agency wants to take over the long-term
bookings for the Jacob Javits Convention Center, arguing the bureau
could attract events that would have a greater economic impact on