N.Y. Mayor Mulls Boosting CVB's Budget

NEW YORK -- New York Mayor Rudolph Giuliani is considering a proposal from the city's convention and visitors bureau to increase the agency's marketing budget, Fran Reiter, the bureau's president, said.

Under the proposal, the city, which contributes half of the agency's $7.5 million budget, would match new private funds dollar for dollar, up to a certain amount. The matching dollars would be in addition to the city's current funding.

Reiter said the bureau is lobbying the state to increase funding, arguing that the city accounts for 75% of foreign tourism in the state and 50% of the state's domestic visitors. She said the proposals are part of the agency's goal to double its budget by 2000, putting New York's marketing budget on an equal footing with that of other major cities.

Reiter also revealed the agency wants to take over the long-term bookings for the Jacob Javits Convention Center, arguing the bureau could attract events that would have a greater economic impact on tourism.

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