N.Y. embarks on 'Explore Chinatown' push

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NEW YORK -- NYC & Co., New York's tourism marketing organization, launched Explore Chinatown, a tourism marketing initiative designed to build awareness to the city's Chinatown and bolster business in neighborhood restaurants, shops and attractions.

Funded by the Lower Manhattan Development Corp. and the September 11th Fund, the two-year initiative, which has a $2 million budget, is intended to help rebuild Chinatown's economy, which was severely impacted by the 9/11 attacks.

The campaign includes the construction of a visitor information kiosk, the distribution of Explore Chinatown brochures, and a Web site, www.ExploreChinatown.com, with information about the neighborhood, suggested itineraries, a calendar of events, cultural activities, nightlife and an online map.

The campaign will work with international and domestic tour operators to incorporate Chinatown into vacation packages.

A key component of the campaign will be a local advisory committee comprised of representatives from Chinatown's businesses, cultural institutions, civic groups and area residents.

"Chinatown is a great destination filled with unique shops, restaurants and historic and cultural amenities," said Kevin Rampe, president of the Lower Manhattan Development Corp. "This new tourism campaign will ensure that visitors from around the world will help bring about the revitalization of this distinct community."

Located on the East Side of Lower Manhattan, New York's Chinatown is the largest in the U.S.

To contact reporter Jorge Sidron, send e-mail to [email protected].

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