NEW YORK -- NYC & Co., the city's tourism marketing
organization, launched Ex-plore Chinatown, an initiative designed
to build awareness of the city's historical Asian neighborhood and
bolster business there.
Funded by the Lower Manhattan Development Corp. (LMDC) and the
September 11th Fund, the two-year, $2 million initiative is
intended to help rebuild a Chinatown economy severely impacted by
The campaign includes the construction of a visitor information
kiosk in Chinatown, the distribution of Explore Chinatown brochures
and a Web site, www.explorechinatown.com, with information about the
neighborhood, suggested itineraries, a calendar of events, lists of
cultural activities and nightlife and an online map.
The campaign will work with international and domestic tour
operators to incorporate Chinatown into vacation packages. NYC
& Co. said it is "starting to communicate with many of our key
travel partners about Chinatown" but doesn't have any arrangements
with specific operators yet.
A key component of the campaign will be a local advisory
committee comprising representatives from Chinatown's businesses,
cultural institutions, civic groups and area residents.
"Chinatown is a great destination filled with unique shops,
restaurants and historic and cultural amenities," said Kevin Rampe,
president of the LMDC.
Carol Kellermann, CEO of the September 11th Fund, said, "We
believe the community as a whole will benefit from increased
To contact reporter Jorge Sidron, send e-mail to [email protected].