NYC & Company, New York's tourism
marketing organization, has opened several new overseas offices in
the last year, enough to more than double its international
presence, it said at a press conference during the ITB travel fair
It now operates
11 international offices covering 19 countries, with most recent
debuts in Russia, Scandinavia, Spain and the Netherlands (covering
the Benelux countries).
Chris Heywood, public relations director for travel and tourism,
told TravelWeekly.com that NYC & Company is looking to expand
further in the next year or so, beginning with an office in Japan
this spring. It also is starting negotiations to open one or two
offices in China and is looking at Australia, Brazil, India and
South Korea, as well.
Heywood said New
York's global reach is now almost certainly unequaled by any other
U.S. CVB; it is part of a previously announced effort to attract 50
million visitors to the city annually by 2015.
An estimated 44
million visited in 2006, which puts the city ahead of its schedule
for reaching that target.
strengthened by its mid-2006 merger with NYC Marketing and NYC Big
Events, also is working with unprecedented funding. Mayor Bloomberg
pledged an additional $15 million annually for at least five years,
earmarked for international expansion (for a total operating budget
this year of $45 million).
NYC & Company
also has $60 million in media and promotional assets, which it aims
to harness to attract more major events to the Big Apple, as well
as to lure tourists from a broader range of overseas
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