NYC & Company goes global, expanding presence worldwide

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NYC & Company, New York's tourism marketing organization, has opened several new overseas offices in the last year, enough to more than double its international presence, it said at a press conference during the ITB travel fair on Wednesday.

It now operates 11 international offices covering 19 countries, with most recent debuts in Russia, Scandinavia, Spain and the Netherlands (covering the Benelux countries).

In addition, Chris Heywood, public relations director for travel and tourism, told TravelWeekly.com that NYC & Company is looking to expand further in the next year or so, beginning with an office in Japan this spring. It also is starting negotiations to open one or two offices in China and is looking at Australia, Brazil, India and South Korea, as well.

Heywood said New York's global reach is now almost certainly unequaled by any other U.S. CVB; it is part of a previously announced effort to attract 50 million visitors to the city annually by 2015.

An estimated 44 million visited in 2006, which puts the city ahead of its schedule for reaching that target.

The organization, strengthened by its mid-2006 merger with NYC Marketing and NYC Big Events, also is working with unprecedented funding. Mayor Bloomberg pledged an additional $15 million annually for at least five years, earmarked for international expansion (for a total operating budget this year of $45 million).

NYC & Company also has $60 million in media and promotional assets, which it aims to harness to attract more major events to the Big Apple, as well as to lure tourists from a broader range of overseas sources.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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