NYC & Company, New York City's tourism
development arm, further extended its reach last week with the
opening of offices in Stockholm and Moscow, bringing its total
number of overseas sites to 11.
The opening of
the Stockholm office, which will serve all the Scandinavian
countries, coincided with the opening of the four-day Swedish
International Travel & Tourism Trade Fair in Gothenburg on
opening coincided with the opening day of the Moscow International
Travel and Tourism exhibition, held March 21 to 24.
For the first
time, NYC & Company also sponsored booths at the two fairs,
emphasizing its commitment to marketing directly to prospective
locations, NYC & Company contracted with Aviareps Mangum, a
tourism and airline marketing company, to represent the
New York receives
more overseas visitors than any other U.S. destination, with a 27%
market share, NYC & Company said.
It also said that
among Russian travelers to the U.S., the city garnered a 54% share;
NYC & Company said its share was 45% from Sweden.
For Russians and
Swedes, New York City shopping and restaurants were the top
NYC & Company
also opened offices this month in Spain and the Netherlands.
Raising the city's visibility overseas is part of a campaign to
attract 50 million visitors annually by 2015.
Last year, New
York drew 44 million visitors.
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to Nadine Godwin at [email protected].