NYC & Company opens int'l offices

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NYC & Company, New York City's tourism development arm, further extended its reach last week with the opening of offices in Stockholm and Moscow, bringing its total number of overseas sites to 11.

The opening of the Stockholm office, which will serve all the Scandinavian countries, coincided with the opening of the four-day Swedish International Travel & Tourism Trade Fair in Gothenburg on March 22.

The Moscow opening coincided with the opening day of the Moscow International Travel and Tourism exhibition, held March 21 to 24.

For the first time, NYC & Company also sponsored booths at the two fairs, emphasizing its commitment to marketing directly to prospective international visitors.

For both locations, NYC & Company contracted with Aviareps Mangum, a tourism and airline marketing company, to represent the city.

New York receives more overseas visitors than any other U.S. destination, with a 27% market share, NYC & Company said.

It also said that among Russian travelers to the U.S., the city garnered a 54% share; NYC & Company said its share was 45% from Sweden.

For Russians and Swedes, New York City shopping and restaurants were the top draws.

NYC & Company also opened offices this month in Spain and the Netherlands. Raising the city's visibility overseas is part of a campaign to attract 50 million visitors annually by 2015.

Last year, New York drew 44 million visitors.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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