NYC & Company, New York City's tourism
marketing organization, is opening three offices today in Tokyo;
Shanghai; and Seoul, South Korea.
The new offices
are part of NYC & Company's ongoing strategy to court more
international tourists by marketing travel to New York City
The three Asia
locations bring the total number of NYC & Company's global
offices to 14. The organization currently has a presence throughout
Europe, in Mexico and Argentina, but this will be its first foray
into the Far East.
The China and
Korea offices are contracted to Marketing Garden, a travel and
trade public relations and marketing firm, and a wholly owned
subsidiary of Aviareps Co. The Japan office is represented by to
Tsuru Enterprises, owned and managed by Kayoke
According to NYC
& Company, Japan represents the third largest overseas market
for New York and it is estimated that 294,000 Japanese tourists
will visit New York in 2007.
The number of
South Korean travelers -- which represent New York's eighth largest
overseas market -- to New York nearly tripled from 81,000 to
228,000 between 2002 and 2005. New York & Company projects
251,000 South Koreans will visit New York City this
In China, the
U.S. still does not have approved destination status. Nevertheless,
New York & Company hopes to encourage more Chinese business
travelers to visit New York.
year, NYC & Company opened marketing offices in Russia,
Scandinavia, Spain and the Netherlands.
To contact reporter Michelle Baran, send e-mail to [email protected].