NYC & Company, New York Citys tourism
development arm, further extended its reach this week with the
opening of offices in Stockholm and Moscow, bringing its total
number of overseas sites to 11.
The opening of
the Stockholm office, which will serve all the Scandinavian
countries, coincided with the opening of the four-day Swedish
International Travel & Tourism Trade Fair in Gothenburg on
opening coincided with the opening day of the Moscow International
Travel and Tourism exhibition, held March 21 to 24.
For the first
time, NYC & Company also sponsored booths at the two fairs,
emphasizing its commitment to marketing directly to prospective
locations, NYC & Company contracted with Aviareps Mangum, a
tourism and airline marketing company, to represent the
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