NEW YORK -- In
his state-of-the-city address last week, New York Mayor Michael
Bloomberg proposed funding a $15 million integrated marketing
campaign to bring visitors to the city.
funding would nearly equal the 2006 budget for the citys tourism
marketing organization NYC & Co., which is $16.9 million, but
NYC & Co. would not be the sole recipient.
The funding would
be earmarked for three agencies: NYC & Co.; NYC Marketing,
which handles licensing, corporate sponsorships and advertising,
among other things; and NYC Big Events, which focuses on attracting
major events to the city.
It will take
about six months to obtain City Council approval for the $15
million or some other funding level; in addition, until the
proposal moves forward, it is not clear how the dollars would be
divided among the three agencies.
Nicholas, president and CEO of NYC & Co., said that when
combined with key developments in the citys tourism infrastructure
-- including an expanded Jacob K. Javits Convention Center, the
extension of the No. 7 [subway] line, new and modernized
cruise-ship facilities and rapid hotel development -- this
investment ... will allow New York City to realize the mayors goal
of welcoming 50 million visitors by 2015.
the reporter who wrote this article, send e-mail to Nadine Godwin
at [email protected].