NYC mayor adds $15M to tourism budget

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NEW YORK -- In his state-of-the-city address last week, New York Mayor Michael Bloomberg proposed funding a $15 million integrated marketing campaign to bring visitors to the city.

The supplemental funding would nearly equal the 2006 budget for the citys tourism marketing organization NYC & Co., which is $16.9 million, but NYC & Co. would not be the sole recipient.

The funding would be earmarked for three agencies: NYC & Co.; NYC Marketing, which handles licensing, corporate sponsorships and advertising, among other things; and NYC Big Events, which focuses on attracting major events to the city.

It will take about six months to obtain City Council approval for the $15 million or some other funding level; in addition, until the proposal moves forward, it is not clear how the dollars would be divided among the three agencies.

Cristyne Nicholas, president and CEO of NYC & Co., said that when combined with key developments in the citys tourism infrastructure -- including an expanded Jacob K. Javits Convention Center, the extension of the No. 7 [subway] line, new and modernized cruise-ship facilities and rapid hotel development -- this investment ... will allow New York City to realize the mayors goal of welcoming 50 million visitors by 2015.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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