National Tourism Administration Expects Increase in U.S. Travelers

GLENDALE, Calif. -- The China National Tourism Administration expects the number of U.S. visitors to China this year to increase 4.2% over 1996, representing approximately 600,000 arrivals.

The estimated increase, forecasted at the recent China National Tourism Conference in Yunnan province, would come on top of a phenomenal 1996 for U.S. travel to China, when American tourism to the country increased 11.8% over 1995.

The country hosted about 576,000 U.S. travelers in 1996, according to the CNTA.

Canadian arrival percentages were even rosier, with China drawing about 157,000 Canadian travelers in 1996, a 21.9% increase from 1995.

China expects a 5.1% increase of Canadian travelers in 1997, representing about 165,000 tourists.

To help further the cause, the China National Tourist Office is offering a variety of promotional materials to travel agencies, including posters and brochures detailing Visit China '97 events and festivals, China tours and information on specific cities and destinations within the country.

For more information or for consultation, contact deputy director Rongquan Wu of the CNTO's Los Angeles-area office at (818) 545-7507.

The tourist office's mailing address is 333 W. Broadway, Suite 201, Glendale, Calif. 91204.

The CNTO also has an office in New York and expects to open an office in Toronto during the next few months.

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