Officials in Negril launched the One Love Drive bus shuttle service on Jan. 28, as part of Jamaica's annual Bob Marley birthday celebrations.
The free shuttle will operate daily on a regular schedule from the Riu Hotel on Norman Manley Boulevard., travel along West End Road (renamed One Love Drive) and end up at the lighthouse on West End, Negril. Stops will be made at local businesses along the strip.
"This initiative was established so that small and medium-sized local businesses, products and services can be patronized," said Lenbert Williams, chairman of the Negril and Western Jamaica Chamber of Commerce. "Currently, the many tour buses filled with visitors zoom past these places of trade, heading for the bigger and more established entities.