NEGRIL, Jamaica -- Quiet Negril is starting to make some noise.
In a push aimed at agents, the laid-back destination on
Jamaica's west coast is trumpeting its appeal as an alternative to
the busier resorts of Montego Bay and Ocho Rios.
Baldwin Powell, chairman of the Negril Chamber of Commerce's
marketing committee, said a majority of the city's resorts are
offering agent incentives and packages to boost high-season
The incentives are designed to "add value to the product," said
Daniel Grizzle, chairman of the Negril Resort Board and owner of
the Charela Inn.
Many hotels are targeting discounts at niche markets, while some
properties are focusing on special rates and incentives for agents,
who account for more than 80% of all business to Negril, Grizzle
For example, SuperClubs' Grand Lido Negril and Hedonism II are
offering agents a 30% discount on rack rates from Jan. 5 to April
30, and a 50% discount from May 1 to Dec. 19.
For details, call (800) 467-8737.
Agents can earn a $10 cash bonus for every night booked at
Couples Swept Away Negril and Couples Negril.
The two properties also are promoting an early-booking incentive
that offers a reduction of $805 on a one-week stay for two. Rates
start at $2,600 per couple.
Bookings must be made by Jan. 31 for travel between Jan. 1 and
To book, call (800) COUPLES.
The Charela Inn is targeting the family market with a 25%
discount on winter rates through April 30.
The resort's family package costs $124 a night, double, for a
five-night minimum stay.
Children younger than age 10 stay free in their parent's room;
the rate for youngsters ages 10 to 15 is $18 a night.
To book, call (876) 957-4277.
The Negril Tree House offers families a winter rate discount of
25%. Rates start at $118 a night, double, and children ages 12 and
younger stay free when sharing their parents' room.
For details, call (876) 957-4287.
In addition to incentives and special rates, several of Negril's
restaurants and properties have a new look this winter.
For example, 3C's Restaurant and Bar, a Negril landmark, created
an open-air dining area and separate facilities for private lunch
and dinner meetings.
The Tensing Pen Hotel added three oceanview rooms, raising its
inventory to 16 cottages.
Another small hotel, Crystal Waters Villas, spent $150,000 on
renovations and staff retraining.
A member of the Sandals chain, Beaches Sandy Bay, formerly the
Beaches Inn, reopened after a three-month renovation project.
New resort features are a conference room and a nursery. Other
enhancements include a remodeled children's area, resurfaced tennis
courts and an expanded fitness center.