DUBLIN, Ireland -- Municipal tourism officials here introduced the
Dublin Pass, a commissionable "smart card" visitor pass that offers
free or reduced admissions and discounts at attractions and
businesses across the Irish capital.
Dublin Tourism teamed with U.K.-based visitor pass purveyor
Leisure Pass Group -- developer of similar cards in London, and
York, England, as well as New York -- to craft the Dublin Pass,
which entitles bearers to free entry and/or line-jumping privileges
at 33 city attractions.
Participating attractions and businesses include the Dublin Zoo,
the Guinness Storehouse, the James Joyce Centre, Malahide Castle,
the National Gallery of Ireland, the National Museum of Archaeology
and History, the Phoenix Park Visitor Centre, Saint Patrick's and
Christ Church cathedrals, the Chimney Viewing Tower, the Old
Jameson Distillery and the Dublin Literary Pub Crawl.
Dublin Passes and an accompanying guidebook are available for
one-, two-, three- and six-day durations, priced from 29 euros, or
about $34.50, for a one-day adult pass; a six-day pass costs 89
euros (or $105).
The Dublin Pass covers entry to attractions as well as special
offers, added-value and preferential rates at shops, theaters and
restaurants. It also includes free luxury Aircoach bus transfers
from the airport to the city center.
Dublin Tourism pays travel agents commission according to the
following scale: 10% on the first 400 one- and two-day passes sold;
12% on the first 400 three- and six-day passes sold; 12% when 401
to 2,000 one- and two-day passes are sold; and 15% when 401 to
2,000 three- and six-day passes are sold.
The commission is negotiable when more than 2,000 passes are
sold, Dublin Tourism said.
The pass soon will be offered with similar cards from 41 other
European cities at Leisure Pass Group's www.europeancitycards.com Web site. For more
information, visit www.dublinpass.com.
To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].