New Dublin Pass offers sightseeing discounts


DUBLIN, Ireland -- Municipal tourism officials here introduced the Dublin Pass, a commissionable "smart card" visitor pass that offers free or reduced admissions and discounts at attractions and businesses across the Irish capital.

Dublin Tourism teamed with U.K.-based visitor pass purveyor Leisure Pass Group -- developer of similar cards in London, and York, England, as well as New York -- to craft the Dublin Pass, which entitles bearers to free entry and/or line-jumping privileges at 33 city attractions.

Participating attractions and businesses include the Dublin Zoo, the Guinness Storehouse, the James Joyce Centre, Malahide Castle, the National Gallery of Ireland, the National Museum of Archaeology and History, the Phoenix Park Visitor Centre, Saint Patrick's and Christ Church cathedrals, the Chimney Viewing Tower, the Old Jameson Distillery and the Dublin Literary Pub Crawl.

Dublin Passes and an accompanying guidebook are available for one-, two-, three- and six-day durations, priced from 29 euros, or about $34.50, for a one-day adult pass; a six-day pass costs 89 euros (or $105).

The Dublin Pass covers entry to attractions as well as special offers, added-value and preferential rates at shops, theaters and restaurants. It also includes free luxury Aircoach bus transfers from the airport to the city center.

Dublin Tourism pays travel agents commission according to the following scale: 10% on the first 400 one- and two-day passes sold; 12% on the first 400 three- and six-day passes sold; 12% when 401 to 2,000 one- and two-day passes are sold; and 15% when 401 to 2,000 three- and six-day passes are sold.

The commission is negotiable when more than 2,000 passes are sold, Dublin Tourism said.

The pass soon will be offered with similar cards from 41 other European cities at Leisure Pass Group's Web site. For more information, visit

To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].

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