NEW YORK -- With tourism here booming, the New York Convention and
Visitors Bureau will expand its portfolio to market the Big Apple
as a place to live and run a business, said bureau president Fran
To carry out its new mission, the bureau adopted the new name,
NY&Company, and signed American Express, Time Warner, Con
Edison, Federated Depart-ment Stores and other nontourism corporate
sponsors, Reiter said.
NY&Company named American Express vice chairman Jonathan
Linen, Time Warner vice president Derek Johnson and New York
restaurateur Danny Meyer (Union Square Cafe) to its board of
The expanded agency will be headed jointly by Reiter and Tim
Zagat, the publisher of the Zagat restaurant guides, who will serve
as chairman. Reiter said the agency will retain the NYCVB label for
its core tourism marketing efforts.
NY&Company's first priority will be to form an advisory
committee of city business leaders to help draft a plan to promote
the interests of city businesses and residents in the U.S. and
abroad, said Reiter.
NY&Company will act as a "central facilitator and point of
entry" for potential investors in New York, helping business
connect with the Economic Development Corp. and other city and
state agencies, Reiter said.
NY&Company will pay for its initiatives with an operating
budget of $13.8 million in 1999, up from $10.4 million in 1998, she
In March, the city will open a visitor information center at 810
Seventh Ave., between 52nd and 53rd streets, and will begin
installing 20 tourism information kiosks throughout town. Also this
year, the tourism bureau will open sales and marketing offices in
Mexico and Brazil and will launch a travel agent education