NEW YORK -- Reeling from a tourism slump in the aftermath of the
Sept. 11 terrorist attacks on the World Trade Center, this city's
convention and visitors bureau, NYC & Company, launched an ad
campaign to lure visitors back into hotels, restaurants and
Called "Stronger Than Ever," it
includes print ads in national and international newspapers and
magazines thanking "all those around the world who expressed
support" for the city since the terrorist incidents.
It urges people to return to New York and spend money on hotels,
museums, shopping, theater and restaurants.
"Everyone who loves New York can help by simply visiting the
greatest city on earth," the ad says. "Come for a weekend. See a
show. Visit a museum. Eat at a restaurant. Go shopping."
The ads will run in dozens of publications, including all 17
Conde Nast magazines, the New York Post, USA Today and specialty
tourist magazines nationally and abroad.
In a sign of solidarity with the city, the magazines are
donating the ad space, and the advertising and design firms who
created the campaign did so free of charge.