New York City CVB launches ad campaign


NEW YORK -- Reeling from a tourism slump in the aftermath of the Sept. 11 terrorist attacks on the World Trade Center, this city's convention and visitors bureau, NYC & Company, launched an ad campaign to lure visitors back into hotels, restaurants and attractions.

Click to see enlarged image.Called "Stronger Than Ever," it includes print ads in national and international newspapers and magazines thanking "all those around the world who expressed support" for the city since the terrorist incidents.

It urges people to return to New York and spend money on hotels, museums, shopping, theater and restaurants.

"Everyone who loves New York can help by simply visiting the greatest city on earth," the ad says. "Come for a weekend. See a show. Visit a museum. Eat at a restaurant. Go shopping."

The ads will run in dozens of publications, including all 17 Conde Nast magazines, the New York Post, USA Today and specialty tourist magazines nationally and abroad.

In a sign of solidarity with the city, the magazines are donating the ad space, and the advertising and design firms who created the campaign did so free of charge.

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