NEW YORK -- NYC & Company, this city's convention and visitors
bureau, is poised to launch the first nationwide television tourism
campaign promoting New York City alone.
The bureau said the television ads will be funded primarily with
a $3 million grant from the city's Economic Development
Corporation. They will be launched later this spring and will be
repeated in the winter in an effort to boost awareness of the city
during months when visitor numbers drop.
New York City Mayor Rudolph Giuliani and bureau officials said
the campaign comes at a time when a slowing U.S. economy threatens
the city's $24 billion travel industry.
"As we face a potential slowdown in the economy, the timing of
this TV campaign becomes even more important," said Cristyne
Lategano-Nicholas, NYC & Company president.
Lategano-Nicholas said the TV ads will convey impressions about
the city that were gleaned from focus groups conducted in the
city's key feeder markets.
The bureau also unveiled a pilot program for city residents and
visitors designed to boost attendance at attractions and tours on
Tuesdays, traditionally the slowest day of the week in terms of
Scheduled to be launched in April, the "2-fer-Tuesdays"
promotion will include free or reduced-price admission for a second
person at attractions. The program will be co-sponsored by New York
Sightseeing Gray Line.