ith scores of new developments and an
optimistic outlook on the state of travel, New York City is looking
forward to hosting the 37th annual International Pow Wow in 2005,
which will be held May 3 to 7.
Preliminary preparations have begun, says Cristyne L. Nicholas,
president and CEO of NYC & Co., the city's convention and
visitors bureau. "We've set aside funds, put committees together
and are holding meetings," she says. "Among the things we're doing
now is conducting site visits to identify venues for Pow Wow.
"The timing is ideal for Pow Wow; next year will be perfect for
us to work on our outreach to international markets," Nicholas
This year, meanwhile, "has been a terrific year for the city,"
according to Nicholas. It hosted the American Bus Association this
past January while the Republic National Convention will be held in
New York this August.
Domestic travel to New York City, in fact, increased 2.2% in
2002, setting a new record of 30.2 million visitors. Overall
leisure travel grew by 3.2% -- an increase of more than one million
visitors -- to a record 25.9 million based on the strength of the
domestic market, Nicholas says.
The international picture has been less heartening with a drop
of 25% in visitors from abroad since 2000. In 2002 New York hosted
nearly 5.1 million international visitors, a 10% decline from
Still, there are bright spots. International travel picked up
significantly in the last four months of 2002. The 2003 forecast
predicts international visitors at 5.4 million, a 5% hike over
2002. Actual figures for 2003 are not yet available.
Representing only 14% of the total market, international
travelers contribute about 40% of total spending.
And New York City continues to be the number one U.S.
destination for overseas visitors, with a 22% overall market share
for the third year in 2002, even as total international travel to
the U.S. declined by 12%.
The city's main international markets remain the United Kingdom,
Canada, Japan, Germany and France -- which combined, account for
nearly half of all international visitors.
One of those major markets -Japan -- is the focus of a new
campaign to bolster international tourism. The campaign will
feature Yankees outfielder Hideki Matsui in radio spots, a Yankee
sweepstakes in print and on-line, and a New York promotional video
that will be broadcast in more than 300 travel retail outlets and
multiple public outdoor screens throughout Tokyo.
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