New York and Miami partner to promote travel

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New York and Miami launched what they’re calling their first city-to-city partnership to promote travel between the two destinations.

American Airlines is also getting into the act with a reciprocal airfare of $79 each way for travel in either direction between Jan. 5 and Feb. 25, with blackouts on Jan. 15-17 and Feb. 18-21. The sale ends Oct. 21.

The nonrefundable fare, which requires a Saturday night stay, is good for all New York City airports and for the Miami and Fort Lauderdale-Hollywood airports. The promotion kicks off NYC & Company’s national Live More Tour, a road show designed to stimulate travel between New York and three other cities: Miami, Chicago and Los Angeles.

At the Miami event Tuesday, NYC & Company CEO George Fertitta joined William Talbert, his counterpart at the Greater Miami Convention & Visitors Bureau; and Marilyn DeVoe, American’s Miami vice president.

In 2009, New York City welcomed 777,000 air travelers from Miami while Miami attracted 1.6 million New Yorkers. American carried 72% of the air travelers in the market.

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