MEXICO CITY -- Mexico is bullish about attracting a larger share of
the lucrative meetings and incentives market, according to
As new resorts and convention facilities open and air service
from the U.S. increases, Mexico is positioning itself as an
alternative to the popular business travel venues in the U.S.,
The Mexico Tourism Board also has been working to match
incentive buyers with the facilities that best fit their needs.
According to Javier Vega Camargo, the board's general director,
"Incentive buyers continue to come to Mexico in record
He said the board expects these numbers to continue to grow.
In the capital, the Mexico City Tourism Authority named
Enriqueta Lavin to the new position of director of meetings and
Lavin will head a staff of seven who will oversee everything
from on-site meetings and conventions management to fam trips and
The following is a rundown of what's available in several of
Mexico's top business travel destinations, which include Acapulco,
Cancun, Guadalajara, Ixtapa/Zihuatanejo, Los Cabos, Mexico City,
Monterrey and Puerto Vallarta.Acapulco
Most meetings properties are located along Acapulco Bay near the
Acapulco Cultural and Convention Center, which features 200,000
square feet of exhibit space and 32 meetings rooms.
Top business hotels include the Hyatt Regency, the Acapulco
Plaza Suites and Resort, the Fiesta Americana Condesa and the
The Cancun Convention Center is within walking distance of 4,000
hotel rooms and 20 minutes by car from the Cancun airport.
The center's largest hall is a 29,000-square-foot ballroom with
room for 1,500 people.
The 450-room JW Marriott Cancun Resort and Spa is scheduled to
open in February.
Conference and meetings facilities will include a
14,400-square-foot Grand Ballroom and nine meeting rooms in a
dedicated business center.
The adjacent Marriott CasaMagna Resort will be linked to the JW
by a skywalk.
Among the top business resorts are the Melia Cancun Convention
Center Beach and Spa Resort (the convention center is new), the
Fiesta Americana Coral Beach, the Camino Real, the Hotel Krystal,
the Hyatt Regency and the Fiesta Americana.Guadalajara
The Expo-Guadalajara Exposition Center and the World Trade
Center Guadalajara are the city's main meetings venues.
The World Trade Center Guadalajara has 40,000 square feet of
exhibition space and conference space for up to 1,200 people.
The Expo-Guadalajara Exposition Center features a
300,000-square-foot exhibit hall and a 13,000-square-foot business
The Camino Real Guadalajara has meeting space for up to 800
The Melia Azul Ixtapa has 6,000 square feet of exhibition space
and a conference center with room for 450 people.Los Cabos
The Sheraton Hacienda del Mar will open a new convention center
in June that will accommodate up to 1,600 people.
The 302-room Melia Cabo Real completed construction of a
20,785-square-foot convention center.
Mexico City has approximately 25,000 hotel rooms.
Leading business hotels include the Sheraton Maria Isabel
Towers, the Presidente Inter-Continental, the Melia Mexico City
Reforma, the Westin Galeria Plaza and the JW Marriott.
The Fiesta Americana Reforma created a new business center and
four meeting rooms.
The Hotel Nikko is renovating its business center and will add
five meeting rooms.Monterrey
The Centro International de Negocios features 108,000 square
feet of meetings space with room for 2,500 people.
Two popular hotels for meetings are Presidente Intercontinental
and the Sheraton Ambassador.Puerto Vallarta
A $1 million convention center opened last August at La Jolla de
The freestanding, 7,000-square-foot center is the largest of its
kind in Puerto Vallarta's southern hotel zone and the second
largest in Puerto Vallarta.
The center can accommodate up to 600 people.
The hotel's public areas, including terraces around three pools
and beside the beach, can accommodate up to 1,000.
The center features the latest in audiovisual equipment as well
as trunk lines to broadcast meetings and conventions to other
cities and countries.
Puerto Vallarta has approximately 16,000 hotel rooms.
Top business hotels are La Jolla de Mismaloya, the Marriott
CasaMagna, the Melia Puerto Vallarta, the Westin Regina Vallarta,
the Sheraton Bougainvillea, the Holiday Inn Hotel and Resort, the
Krystal Vallarta, the Camino Real, the Fiesta Americana, the
Continental Plaza, the Plaza Las Glorias, the Hacienda Buenaventura
and the Punta Mita.