LONDON -- Glenn Harris, former American Express marketing director
for the Caribbean and Latin America, launched a new venture at
World Travel Market here targeting the luxury travel niche in the
Caribbean Escapes Cooperative Marketing (CECM) will go after
high-end travelers through its Caribbean Escapes Collection, a
by-invitation-only select list of 100 deluxe properties (as well as
restaurants, spas, golf courses and boutique shops) on 25 Caribbean
Collection components include a glossy, 400-page annual book,
which will debut next July, featuring property descriptions and
photos and will be placed in resort guest rooms, will be available
on CECM's Web site [www.caribbeanescapes.com] and sold through
A 30-minute cable TV show will air four times a week starting in
April to showcase the collection's destinations and resorts as
well; at press time, company officials said the show would appear
in several cities but declined to name them.
Benefits to agents include immediate access to updated material
on the Caribbean's luxury travel market; online booking capability
at CECM's Web site, with 10% commission paid; and heightened
awareness of agent role in the mind of the consumer through the TV
shows, officials said.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].