NEW YORK -- The agent community is gaining ground in the big-ticket
European golf market, according to David Brice, director of Golf
Brice said that in 1988, Golf International's first year of
operations, a modest 2% of the company's clients were booked
By 2000, business had increased by more than 3,000% and agents
accounted for almost 45% of total sales, he said, "a response for
which we are grateful, following years of actively encouraging the
travel agent community to get on board the golf bandwagon."
Brice profiled the average booking in 2000 as a party of four
taking a one-week trip to the leading golf destinations of Scotland
or Ireland at a cost of $3,300 per person. On a $13,200 sale, the
agent commission is $1,320.
In 2001, he predicts agents will account for more than one-half
of the company's total sales.
To help service requests for golf travel vacations, Golf
International developed a comprehensive Web site highlighting golf
in Ireland, Britain and continental Europe. The site includes
photos and descriptions of more than 300 courses, details of
suggested hotels, transportation, sightseeing, dining and
There are, for instance, 44 courses detailed for Ireland, six
courses alone at Scotland's famous St. Andrews resort, 16 courses
in Estoril and the southern Algarve in Portugal and 12 courses on
Spain's Costa del Sol.
Other Web information includes suggested itineraries as well as
the company's selection of packages and escorted tours.
The company's brochure, the Complete Golfing Vacation Guide, is
available to agents.
For more information, contact Golf International at (800)
833-1389 or (212) 986-9176; e-mail: [email protected], or visit the Web site